Legal
Privacy Policy
Effective Date: June 29, 2026 ยท Updated from March 17, 2026
The short version
The figures you type into a calculator stay in your browser โ we never see them, only the broad range they fall into. We do collect basic analytics (page views, approximate location, session data) to understand how the site is used. You control this via the cookie banner. Separately, we also collect a minimal set of anonymous, non-cookie aggregate stats (page, country, referral source, time on page) for every visit โ this does not require consent because it never identifies you and uses no cookies or persistent identifiers. The only other data we collect is what you voluntarily submit through the contact form.
1. Information We Collect
Calculator Inputs
All calculator inputs (home size, loan amounts, cost estimates, etc.) are processed entirely within your browser using JavaScript. The figures you type are never transmitted to our servers, stored in any database, or shared with any third party. When you close or refresh the page, the inputs are gone.
We do collect anonymous, aggregate statistics about calculations โ nothing personal is collected. When a result appears, we record which calculator ran, your approximate country, and the broad range each input and the result fell into (for example โ$350kโ$500kโ), never the figures themselves. There is no identifier that lasts beyond the day, no IP address is stored, and these records cannot be linked to you or to each other.
Contact Form
If you contact us, we collect the name, email address, subject, and message you provide. This information is transmitted via Formspree (a third-party form processor) to our inbox and is used solely to respond to your inquiry. It is not used for marketing.
Behavioral Analytics
What triggers collection depends on where you're visiting from. To determine this, we perform a one-time, non-stored lookup of your approximate country from your IP address before any consent decision is shown โ your IP is not retained. EU, UK, and EEA visitors then see a banner and nothing is collected until you click "Accept all." Visitors from other regions, including the US and India, have analytics on by default with a visible option to opt out at any time (via the banner notice or the "Cookie preferences" link in the footer) โ consistent with the opt-out model described in Section 2 below. Once active, we collect the following automatically:
- A randomly generated session ID stored in
sessionStorage(rciq_sid) โ expires when you close the tab - Your approximate country, read from your browserโs own language settings. We no longer derive location from your IP address, and no third-party service is asked about you; we never collected or stored your actual IP address, and we no longer record state or city at all
- Coarse device type only (mobile / tablet / desktop) โ we no longer record your browserโs full user-agent string
- Pages visited, page titles, and referrer URL
- UTM campaign parameters (if present in the URL)
- Scroll depth milestones (25%, 50%, 75%, 100%)
- Time spent on each page
- Which calculator fields you interact with โ the field names only, never the values you type into them
- Clicks on site links and calls to action
This data is stored in our Supabase database. It helps us understand which calculators are used most, where estimates may be inaccurate, and how to prioritize improvements. For EU, UK, and EEA visitors, none of it is collected until you accept cookies in the consent banner; for other regions it is on by default, with an opt-out available at any time.
Anonymous Aggregate Analytics (Always On)
Separately from the behavioral analytics above, we collect a minimal set of anonymous, aggregate statistics for every visit, regardless of your cookie choice:
- The page path visited and approximate time spent on it
- Referrer source (e.g., Google, Direct, a specific site) and coarse device type (mobile / tablet / desktop)
- Approximate country, read from your browserโs own language and time-zone settings โ we no longer look your location up from your IP address, and no third party is asked about you
- A one-way, non-reversible code derived from your IP address, browser, and the current date, used only to avoid double-counting the same visit โ it changes every day and cannot identify you or be linked across days
This pipeline does not use cookies, localStorage, sessionStorage, or any identifier that persists beyond a single day, so it does not require the consent described above. It exists to give us basic traffic counts (visits, pages, countries, referral sources) even when analytics cookies are declined. It is never combined with the behavioral analytics data, never shared with advertisers, and never used to build a profile of any individual visitor.
Google Analytics
With your consent, we also use Google Analytics to understand aggregate traffic patterns. Google Analytics collects anonymized usage data using its own cookies. See our Cookie Policy for details. You can opt out at any time using the Google Analytics Opt-out Browser Add-on.
2. Lawful Basis for Processing
Contact form: Processing is based on your consent when you voluntarily submit a message.
Analytics (EU / UK / EEA visitors): Processing is based on your explicit consent given via the cookie banner, as required by GDPR and UK PECR. Nothing is collected until you accept, and you may withdraw consent at any time.
Analytics (US, India, and other visitors): Processing is based on legitimate interest in improving the service, with clear notice and an opt-out available at any time via the banner notice or "Cookie preferences" in the footer. For India specifically, this relies on the "legitimate uses" basis recognized under the Digital Personal Data Protection Act, 2023, rather than prior consent.
Anonymous aggregate analytics (all visitors): No consent is required, since this pipeline uses no cookies or persistent identifiers and does not process data capable of identifying you โ see the "Anonymous Aggregate Analytics" section above.
3. Third-Party Data Processors
We use the following third-party processors. Each is bound by a data processing agreement and may not use your data for their own purposes.
| Processor | Purpose |
|---|---|
| Formspree | Delivers contact form submissions to our inbox |
| Supabase | Stores behavioral analytics data and anonymous aggregate visit statistics |
| Google LLC | Google Analytics โ aggregate, anonymized traffic analysis |
4. Cookies and Browser Storage
See our Cookie Policy for a complete breakdown of every item stored in your browser, what it does, and how to remove it.
5. How We Use Your Information
- To respond to contact form inquiries
- To understand aggregate usage patterns and improve the site
- To identify which calculators need accuracy improvements
- To maintain security and prevent abuse
- To comply with legal obligations
6. Information Sharing
We do not sell, rent, or trade your personal information. We share data only with the processors listed in Section 3, solely to operate the site. We may disclose information if required by law, court order, or to protect the rights and safety of RealCostIQ or others.
7. Your Rights
All users
You can opt out of analytics at any time by clicking "Reject non-essential" in the cookie banner, or by updating your preferences via the "Cookie preferences" link in the site footer. To request deletion of contact form data, contact us.
California residents (CCPA)
You have the right to know what personal information we collect, to request deletion, and to opt out of the sale of personal information (we do not sell data). Contact us to exercise these rights. We will respond within 45 days.
EU / UK residents (GDPR)
You have the right to access, rectify, erase, and port your personal data; to object to or restrict processing; and to withdraw consent at any time without affecting the lawfulness of prior processing. You also have the right to lodge a complaint with your local data protection authority. Contact us to exercise these rights. We will respond within 30 days.
India residents (DPDPA 2023)
You have the right to access, correct, and erase your personal data, and to opt out of analytics at any time via the banner notice or the "Cookie preferences" link in the footer. Contact us to exercise these rights. We will respond within 30 days.
8. Data Retention
- Contact form submissions: retained until your inquiry is resolved, then deleted within 90 days
- Behavioral analytics: retained for 12 months, then deleted from our Supabase database
- Anonymous aggregate analytics: retained for approximately 13 months, then automatically deleted on a scheduled basis
- Google Analytics data: subject to Google's standard retention policies
- Calculation statistics: anonymous range data with no identifier that lasts beyond the day, retained indefinitely in aggregate because it cannot be traced to anyone
9. Children's Privacy
Our site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
10. Changes to This Policy
We will post updates to this page with a revised effective date. For material changes, we will add a notice on the site. Where legally required (e.g., for EU/UK users), material changes to the processing purposes will prompt a new consent decision.
11. Contact
For privacy questions, data requests, or to exercise any of the rights above, contact us or email Support@RealCostIQ.com. We will respond within 30 days.